Jul 23, 2014

8 Website Mistakes That May Reduce Rating Of Your Hotel Bookings

Your hotel website is the way guests will find you and book rooms. This organic traffic that comes from search engines can be extremely profitable. However, if your website turns away guests instead of welcoming them with open arms, you are doing something wrong.

Hotel Search Engine WebsiteHere are 8 website mistakes you should avoid making to turn away bookings and leads from your hotel website.

1. Not Making the Website Mobile-Friendly

Today, many travelers use their smartphones to check out hotel websites on the go. One research says nearly 51 percent business travelers use their mobile phones and handheld devices to access travel-related information. So, if your hotel website is not mobile-friendly, you are missing out on a huge chunk of potential business.

2. Splash Page as the Front Page

You or your website designer may not have heard – Splash is dead! A Splash page usually does not contain any useful information other than the hotel’s logo and maybe language of choice. Putting your website visitors through an additional and unnecessary step to reach your actual homepage can be a big put off. In fact, a splash page will increase your bounce rate and also tell on your search engine ranking. Instead have a beautifully designed homepage or landing page that offers visitors the information they are seeking.

3. Not Displaying the Hotel and Room Images

Any traveler wants to know what the hotel looks like and the type of room they will be paying for. A detailed image of the room and the views guests can get from the room are what you should be putting up on your website along with images of the lobby, restaurant, swimming pool and other facilities. These are things that potential guests want to find out and get an idea what they can expect when they stay at a hotel.

4. Making Online Hotel Booking too Complicated

If your hotel website has a long, convoluted procedure to book rooms, you can be certain your guests are going to get tired and leave without completing the form. Online hotel booking form should be as short as possible and should not ask any unnecessary or irrelevant information. Make the booking process smooth and uncomplicated to encourage visitors to complete the online booking form.

5. Not Including Your Hotel’s Contact Details

What is the point of having a hotel website if you don’t include your complete contact details? The website should have your hotel’s address, telephone numbers, fax number and email. If you are present on social networking sites, each page of the website should have links to those pages. When a hotel’s contact information is present on the website, it allows hotels to benefit from direct bookings. Furthermore, when adding your contact details, also embed Google Maps to help guests find their way to your hotel. This is what last-minute guests will use to reach your hotel. So don’t underestimate its power.

6. Not Highlight Customer Reviews and Credentials

Even though many people use the Internet to buy things, they will not use this facility if they do not trust the seller. The same holds true for hotels as well. You can establish your credibility online by highlighting your industry accreditation, SSL certificates to inform visitors your hotel website is secure.

Real and genuine customer reviews also establish trust and credibility. You want to ensure there are positive reviews about your hotel not just on your website, but also third-party booking sites. In fact, you should make it a point to respond to positive and negative reviews on third-party sites to show you genuinely care about what your guests are saying.

7. Glossing Over the Amenities

Today, hotel guests want amenities that they can get at home. Wi-Fi, satellite TV, room service, 24-hour cafe and restaurant, bed turn down service and gym are some of the amenities hotel guests want. So, highlight those amenities that are really free instead of beating round the bush that trying to project that all amenities are free. Your guests will be furious on finding out that they have to pay for certain amenities and this will cause them to leave poor reviews about your hotel on online hotel and travel review sites.

8. Focusing too Much on SEO

Your hotel website is made for humans and not search engines. So, don’t run after high search engine ranking. Your website should be user-friendly and encourage visitors to complete an action – booking a hotel room. So have content that is written for people and one that offers the information they are seeking. Forget about trying to optimize your website for search engines, by stuffing keywords in every sentence as in the long run you will be penalized by the same search engines you are trying to optimize your site for.

Check your hotel website today. If you notice one of these mistakes on your site, it is time to correct it and build and design a site that encourages visitors to convert into booking leads and guests.

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This entry was posted in Career in Hotel Industry, Customer Service, Hospitality Industry, Hotel Booking, Hotel Manager, Hotel Reviews, Hotel Rooms, User Rating


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