Jan 21, 2013

Creating Customers Relationship by Effective Loyalty Programs

Hotel-ServicePromoting business interests overseas mandates extensive international travel and hotel stay by concerned personnel. If you analyze the behavioral pattern of the customers, you will notice that few prefer to avail your facilities over and over whereas few never turn up. Profuse and steady customer inflow will sustain your hospitality business and pave way for exponential growth of sales and consequent revenues. It is imperative to captivate customers and hold their loyalty to stay in the business with consistent monetary gains. An incisive scrutiny of your hotel will bring to focus the helpful and deterring aspects that potentially are contributing to hold the attention of customers or turning them away.

The spotlight here would be on the vital attributes that help hotels promote themselves successfully among prospective customers, generate awe for their brand’s hospitality value and ensconce themselves in the hearts of loyal clients.

1. Hotel’s service

As an hotelier you should clearly understand that each guest that visits your hotel is not merely a customer rather he should be treated as valued customers. Hence it is pivotal to win their favor and make them feel at home. Hotel’s service should be geared towards bestowing highest esteem to such loyal clients. Check-in counter should feature seasoned professionals extensively trained in dealing with customers. Remember, first impression is the last and indelible impression. Premium service suffused with humane warmth plays prominent role in bringing clients back.

2. Marketing your brand

Word of mouth advertising by actual clients dominantly shapes the impression of prospective customers of your hotel. Today customers are guided by the online ratings accorded to hotel sites. You should invest in a website that works. This implies that your website should appeal to the refined taste of sophisticated clients. The snaps of rooms/ facilities and insights to your services should serve to present your hotel as a cohesive unit affording class in a cost-effective manner. Apart from keeping it up-to-date, positive feedbacks of past clients should feature conspicuously. Promotions and free offers should infallibly accompany the campaign.

3. Make guest rooms comfortable and inviting

As the visitor steps into the room, he should be able to align with the visual depiction that has drawn him here. Your website should be decked up with lively and vivid images of the rooms that would pique the client’s curiosity and compel him to book a room. Every aspect like the bathroom, pool, lobby, vicinity and restaurant should be visually covered comprehensively.

The room itself should offer visitors the ultimate in luxury and comfort through stylish washrooms, cozy beds, state-of-the-art amenities and privacy. You should consistently employ efforts to compare your services with contemporaries to add more value and get an edge over competitors.

4. Realize that not everyone is fit for your hotel

You should exclusively assess your property’s appeal to niche client group and direct your strategy to attract them. You should offer quality and live up to the expectations of clients suited to your property. This can be materialized by sticking to the value added services marketed by you. Any deterioration in service experienced by clients will serve to tarnish your brand image. Your staff should be extensively made to undergo hands-on training regarding providing value to clients.

5. Complimentary services

Freebies are the mightiest tactic to force your clients to give rave reviews about your services. A free room upgrade, wine or snacks, DVD rentals, free spa or gym access, handy solutions, complimentary Wi-FI in the room will earn the loyalty of clients. They will more likely share their pleasant experiences online that will give your hotel higher exposure and your services more credibility than any promotional campaign. No hidden charges should be thrust on gullible clients at check-out time.

6. Offer links to independent reviews

Prospective visitors should be given a through impression that you are not concealing anything from them. This is reinforced by allowing independent hotel reviewers to feature your site’s link and critically analyze your services. The client attaches more value to the comments of seasoned reviewers. You provide a no-bar online glance into your services and also bolster the client’s confidence in your facility.

Sites such as HotelCluster.com offer reviews and ratings of hotels, providing a link of HotelCluster in your website will help visitors get a peek into your services and facilities. Alternatively, you can also request visitors to write a review for your hotel at HotelCluster.

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This entry was posted in Guest Loyalty, Hospitality, Hotels, Property Owners

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  • Gladys

    There are definitely a whole lot of details like that to take into consideration. That is a nice point to convey up. I provide the thoughts above as general inspiration however clearly there are questions like the one you convey up the place crucial factor can be working in trustworthy good faith.

  • Point number 4 is really important!

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